Marketing, Brands and Media Management |
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The aim of the course „Marketing, Brands and Media” is to teach our students the knowledge and skills to be able to concept, implement and control future market-orientated corporate assignments.
To take the step from a first idea to the concrete action and to be able to turn a concept into a success story, requires both strong communicative skills as well as the ability to structurally master complex issues and the skills to achieve integrated solutions.
Customer-related, integrated communication, constant address of the target group and a well working controlling are only a few instruments reach the goals. It is therefore indispensable, to pass to future managers the tools and soft skills for successful management in this area.
Practice-oriented training is just as important as a smooth entrance into a challenging working life as well as a well-founded academic education: The three-year Bachelor course at pixelapostel in Berlin integrates both.
Course schedule
Basic course (excerpt)
2 terms
Main course (excerpt)
4 terms
- Communications and Presentation
- Public Relations and Events
- Human Resource Management
- Service and Product Management
Internship
At least 3 months during the 5th term (posssibility for internships abroad)
university degree (Bakkalaureus)
Bachelor of Arts of the university of applied sciences Mittweida after the 6th term (internationally accredited)
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