Public relations and communication management |
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A high qualification and leading products are the basis of successful working in modern societies. However, there is more to it than that.
The potential consumer has to receive knowledge of your offer. Thereby communication becomes the relevant linchpins of economic, social and cultural success. To realize an idea and to turn an event into a media experience, requires both strong communicative skills as well as the ability to structuredly master complex issues and the skills to achieve integrated solutions.
Enterprises in the media and communication industry, which place themselves to the hard competition with innovative solutions, look increasingly for qualified university graduates who can deal both with the changed structures and the new market requirements. Graduates trained in content however inexperienced in practice have a clear disadvantage compared to practice-oriented trained potential coworkers with broad academic background, the way they are trained at the academy pixelapostel.
The academy pixelapostel falls back on various experiences in recognized professions in the advertising and media industry and offers a practice-oriented and market-focused course of studies in co-operation with a licensed University of Applied Sciences. As a private academy it is our highest requirement to have a clear orientation towards professional careers and market requirements for the graduates.
Course schedule
Basic course (excerpt)
2 terms
- Media economy and society
- Basic courses: Economics, information technology, media technics, journalism
- Internet and online media
- Media production systems (video, audio and print), event technology
- Communication research (empirical)
- Continuation course economics
Main course (excerpt)
4 terms
- PR strategy, PR conception, PR campaign
- Management of congress/trade fair/event
- Communication and networks
Internship
At least 3 months during the 5th term (posssibility for internships abroad)
university degree (Bakkalaureus)
Bachelor of Arts of the university of applied sciences Mittweida after the 6th term (internationally accredited)
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